THE CHALLENGE

NEED FOR BOXX

WHY WE DO WHAT WE DO

It has been proven that those who sow the seeds of analytics, reap its rewards. Big data, machine learning and cloud computing, contribute to that potential.

However, it is freakin’ difficult!

People

Hugely dependent on people and complementary skill-sets. Consistency and coordination is the key to success.

Expertise

Needs focus and sustained effort to adapt, to the ever evolving technology.

Time

Takes over a year to see tangible results. Requires a dedicated approach, separate from BAU.

The Solution

Inside the Boxx

What we do

Years of experience in analytics and technology suggested the need to move away from conventional methods - Boxx provides productised solutions to all critical problems of an enterprise.

THE PRODUCT

MEET AIDA

WHO IS AIDA

AIDA is your rockstar analyst who uses AI to help identify customer-centric business opportunities, design initiatives and implement programs.

AIDA

[ah-ee-duh]
Aida name meaning: helper, joyful, reward, distinguished
Marketing usage: AIDA is an acronym used in marketing and advertising,
that stands for attention, interest, desire and action

AIDA’s 3 modules

You can choose one or all!

Acquire

Acquire customers for your products

Sell

Sell more products to your customers

Retain

Retain your customers

Sample use cases

ACQUIRE: Acquire customers for your product

Internet : Lead scoring
Retail: Targeting customers for a new product/ featured product
Banking: Cross-selling cards/ loans to current base
Banking: Increasing POS usage for ATM users
Insurance: Cross-selling additional products to customers

SELL: Sell more products to your customers

Internet: Offline customer communication for spend increase
Internet: Online product recommendations
Retail: Spend increase campaigns to loyalty card holders
Banking: Spend increase campaigns for credit/ debit cards

RETAIN: Retain your customers

Multiple industries: Identify customer likely to attrite, and retain them with right products/ services/ offers

THE FEATURES

KNOWING AIDA BETTER

WHAT IS AIDA LIKE

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Data Exploration and Alerts

AIDA keeps track of your data, which is presented on a personalized dashboard. Further, she summarises all data, and shows you key findings and alerts that need your attention.
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Initiative Recommendation and Design

AIDA keeps a lookout for opportunities and recommends the initiatives that you should invest in. To implement and design each initiative, she uses historical data, machine learning, and real-time feedback.
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Measurement & Learning

For all initiatives, AIDA measures the results against control and BAU groups. She feeds it back to the models and uses this to improve the efficacy in subsequent implementations.