Case studies
Results that AIDA has seen so far
AIDA personalized emails for a leading hyper-local deals marketplace. These were compared against hand-picked emails developed by the client’s regional sales team.
We observed:
- 38% increase in CTOR (Click to Open Ratio)
- 31% increase in transactions/ email opened
Targeted emails/ SMS
AIDA personalized context-aware app notifications for a leading hyper-local deals marketplace. These were compared against hand-picked app notifications developed by the sales team.
We observed:
- 22% increase in notification open rates
- 51% increase in revenue/ app notification received
Context-led app notifications
AIDA ran a POC for personalized recommendations for a new-age college search portal. These were compared against their existing recommendation system.
We observed:
- 46% increase in students liking the college presented
