In one-of-its-kind of coverage by Techulator, Ajay Kashyap, the Co-founder, Boxx.ai, elaborates his views on how AI-led personalization tools can help bridge the gap between the mass marketing and personalized communication. With the businesses becoming increasingly consumer-centric, personalization of marketing communications is the need of the hour. The AI-driven smart technology is readily available and well-equipped to deliver that personalized touch to the communication sent across to the consumers.
Boxx.ai is one such AI-driven, omnichannel, personalization product that enables the e-commerce companies to crunch the data and personalize their businesses with artificial intelligence (AI) – based algorithms that result in an overall increase in the top-line by ~40%. The AI company is based out of Bangalore.