TECHULATOR | Bridging the Gap Between Personalization and Marketing with AI

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In one-of-its-kind of coverage by Techulator, Ajay Kashyap, the Co-founder,, elaborates his views on how AI-led personalization tools can help bridge the gap between the mass marketing and personalized communication. With the businesses becoming increasingly consumer-centric, personalization of marketing communications is the need of the hour. The AI-driven smart technology is readily available and well-equipped to deliver that personalized touch to the communication sent across to the consumers. is one such AI-driven, omnichannel, personalization product that enables the e-commerce companies to crunch the data and personalize their businesses with artificial intelligence (AI) – based algorithms that result in an overall increase in the top-line by ~40%. The AI company is based out of Bangalore.

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Post Author: Aditi Biswas

Story-teller. Avid lover of dogs. Enjoy wandering at Farmer’s market and pretending to be the next Masterchef.

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