Shout out to all marketers: Create that lasting first impression

In any relationship, be it between the employer-employee or your first date, first impressions matter. This becomes more important between the customer and the client. Marketers understand the need to leverage this first impression from the very first time that a customer interacts with the brand in any form. In fact, leveraging first-time customers have […]

Tech disruptions reshaping the retail sector

Over the last ten years, we have seen a steady state of disruptive technologies driven by social media, cloud based services and mobile computing. What was once considered cutting edge, like ecommerce stores, paying online, recommendation, etc. is now considered essential for any retailers who hope to stay relevant. With this rapidly evolving digital landscape, […]

The consistency of intimacy- moving away from marketing automation

In not too distant past, personal services meant that everyone knew you by your name and what you liked to buy from their shop. From the door-to-door salesman, to a bank teller to the haberdasher, everyone knew their customers, their choices and their preferences included. Marketing was more about a one-size-fits-strategy. With the growth of […]

Is AI the mantra that finally meets customer’s expectations?

Artificial intelligence has, all of a sudden, become the next big thing. It is not so much sweeping across our world as seeping into it, with a combination of enormous computing power and the deep learning techniques promising to reshape our lives. 2016 was the year of AI awareness, introducing consumers to the idea of […]

Adoption of analytics across businesses especially new entrants

A chilling sentiment that haunts most C-suites in the digital age is if they don’t innovate, they will fizzle out of existence. In spite of this, most businesses today choose to remain static, even if they know that they need to thrive in an environment that is changing faster than the African savannah. Bombarded with […]

8 reasons why you need an AI-led personalization tool

The digitization wave is even greater than the internet. The exponential growth spurt of technology advancements increased consumer power and greater competition means that all industries face the threat of commoditization. Those who wish to emerge as winners, will act now, build marketing strategies, and implement next-gen operating models that would leave their counterparts in […]