AI and Big Data in E-Commerce: 10 Companies and their Strategies

E-commerce has emerged to be one of the giant roleplaying industries in the business market with a global presence. As a consequence of huge past transformation, the competition amongst the e-commerce brands has intensified, not just in terms of the business generated, but more so in terms of customer acquisition and retention. With the number […]

Shout out to all marketers: Create that lasting first impression

In any relationship, be it between the employer-employee or your first date, first impressions matter. This becomes more important between the customer and the client. Marketers understand the need to leverage this first impression from the very first time that a customer interacts with the brand in any form. In fact, leveraging first-time customers have […]

The consistency of intimacy- moving away from marketing automation

In not too distant past, personal services meant that everyone knew you by your name and what you liked to buy from their shop. From the door-to-door salesman, to a bank teller to the haberdasher, everyone knew their customers, their choices and their preferences included. Marketing was more about a one-size-fits-strategy. With the growth of […]