How Fancy Maths Helped Lisa Buy Her Dream Wedding Gown

On a drab evening, as I streamed through my e-mails, something caught my eye in excitement. It was a beautiful, glittery, virtual wedding invitation from my old friend, Lisa! Without losing a moment, I reached her over the phone and before we could get to logistics of the wedding our conversation had traversed from ‘being excited’ to […]

Is AI the mantra that finally meets customer’s expectations?

Artificial intelligence has, all of a sudden, become the next big thing. It is not so much sweeping across our world as seeping into it, with a combination of enormous computing power and the deep learning techniques promising to reshape our lives. 2016 was the year of AI awareness, introducing consumers to the idea of […]

Adoption of analytics across businesses especially new entrants

A chilling sentiment that haunts most C-suites in the digital age is if they don’t innovate, they will fizzle out of existence. In spite of this, most businesses today choose to remain static, even if they know that they need to thrive in an environment that is changing faster than the African savannah. Bombarded with […]

8 reasons why you need an AI-led personalization tool

The digitization wave is even greater than the internet. The exponential growth spurt of technology advancements increased consumer power and greater competition means that all industries face the threat of commoditization. Those who wish to emerge as winners, will act now, build marketing strategies, and implement next-gen operating models that would leave their counterparts in […]