Tag: marketing automation
AI and Big Data in E-Commerce: 10 Companies and their Strategies
E-commerce has emerged to be one of the giant roleplaying industries in the business market with a global presence. As a consequence of huge past transformation, the competition amongst the e-commerce brands has intensified, not just in terms of the business generated, but more so in terms of customer acquisition and retention. With the number […]
4 Key Differences Between AI Based Marketing And Marketing Automation
It is good to use buzz words like Artificial Intelligence (AI) and Marketing Automation, but often these words seem to be confused with each other. It is a common error that we would like to address here. Think of a car which has an auto-start button versus a self-driven car. That’s exactly the difference between […]
The consistency of intimacy- moving away from marketing automation
In not too distant past, personal services meant that everyone knew you by your name and what you liked to buy from their shop. From the door-to-door salesman, to a bank teller to the haberdasher, everyone knew their customers, their choices and their preferences included. Marketing was more about a one-size-fits-strategy. With the growth of […]
8 reasons why you need an AI-led personalization tool
The digitization wave is even greater than the internet. The exponential growth spurt of technology advancements increased consumer power and greater competition means that all industries face the threat of commoditization. Those who wish to emerge as winners, will act now, build marketing strategies, and implement next-gen operating models that would leave their counterparts in […]