Category: Technology
How AI is transforming the e-commerce sector
“The Internet has become a wizard of sorts who can predict your demands based on the requirements and is due to the adoption of Artificial Intelligence (AI). Deep learning algorithms have already started working their bit to forever uplift the world of automated ads, to that extent that they can now predict the online behaviour […]
How Fancy Maths Helped Lisa Buy Her Dream Wedding Gown
On a drab evening, as I streamed through my e-mails, something caught my eye in excitement. It was a beautiful, glittery, virtual wedding invitation from my old friend, Lisa! Without losing a moment, I reached her over the phone and before we realized our conversation had traversed from ‘being excited’ to ‘let’s go shopping’. But […]
Tech disruptions reshaping the retail sector
Over the last ten years, we have seen a steady state of disruptive technologies driven by social media, cloud based services and mobile computing. What was once considered cutting edge, like ecommerce stores, paying online, recommendation, etc. is now considered essential for any retailers who hope to stay relevant. With this rapidly evolving digital landscape, […]
The Death of Search
Websites like Spotify are going to great lengths to hide a vast majority of the content to rather put forth a short list of products which you as their consumer would (hopefully) like. Removing the action of search to deliver content that the consumer seeks is one of the major drivers of the popularity of recommendation engines – we […]
Is AI the mantra that finally meets customer’s expectations?
Artificial intelligence has, all of a sudden, become the next big thing. It is not so much sweeping across our world as seeping into it, with a combination of enormous computing power and the deep learning techniques promising to reshape our lives. 2016 was the year of AI awareness, introducing consumers to the idea of […]
Adoption of analytics across businesses especially new entrants
A chilling sentiment that haunts most C-suites in the digital age is if they don’t innovate, they will fizzle out of existence. In spite of this, most businesses today choose to remain static, even if they know that they need to thrive in an environment that is changing faster than the African savannah. Bombarded with […]
Segment of One:
The new wave of digital customers decide everything in a matter of seconds – whether they like your product, want your service or like your marketing message. If they find some relevant information in your message, then you have just created a loyalist; miss that mark and they are gone forever. The need for relevant […]