ADGULLY | GUEST COLUMN: Effectively Using Analytics in Marketing

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In a guest column featured in Adgully, Ajay Kashyap, the Co-founder of an AI-based product company –, writes about the reasons and benefits to the effective use of analytics in the domain of marketing. The Co-founder of the AI-driven product firm reflects that for any business to flourish successfully nowadays, customer satisfaction is critically important. Since marketing is the right channel to effectively reach out to the existing and potential customers, knowing the target audience’s choices well and pre-predicting their buying preferences based on their past behavior is essential and handy.

The personalization engine,, helps e-commerce companies leverage their marketing efforts to achieve the much-needed customer satisfaction by applying AI to the customer’s data. is the world’s only plug and play, omnichannel, personalization engine that enables the e-commerce companies to crunch the data and personalize their businesses with artificial intelligence (AI) – led algorithms that results in an overall increase in the top-line by ~40%.

To read further, click here. For more information on, click here.

Post Author: Aditi Biswas

Story-teller. Avid lover of dogs. Enjoy wandering at Farmer’s market and pretending to be the next Masterchef.

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