Tag: personalization engine
How Fancy Maths Helped Lisa Buy Her Dream Wedding Gown
On a drab evening, as I streamed through my e-mails, something caught my eye in excitement. It was a beautiful, glittery, virtual wedding invitation from my old friend, Lisa! Without losing a moment, I reached her over the phone and before we realized our conversation had traversed from ‘being excited’ to ‘let’s go shopping’. But […]
Tech disruptions reshaping the retail sector
Over the last ten years, we have seen a steady state of disruptive technologies driven by social media, cloud based services and mobile computing. What was once considered cutting edge, like ecommerce stores, paying online, recommendation, etc. is now considered essential for any retailers who hope to stay relevant. With this rapidly evolving digital landscape, […]
The Death of Search
Websites like Spotify are going to great lengths to hide a vast majority of the content to rather put forth a short list of products which you as their consumer would (hopefully) like. Removing the action of search to deliver content that the consumer seeks is one of the major drivers of the popularity of recommendation engines – we […]