BUSINESS STANDARD | Unicorn India Ventures Invests in AI-led Analytics Startup

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Unicorn India Ventures, a Mumbai-based VC firm and a group of angel investors have invested $500,000 in, a Bangalore-based Artificial Intelligence (AI) start-up, as featured in an exclusive coverage by Business Standard. Co-founded together by the IIT alumni – Ajay Kashyap, Shitiz Bansal, and Prakhar Raj in July 2016, this investment is the first institutional round raised by’s ever-learning algorithms predict what each customer is likely to buy in future, and then delivers the most personalized customer experiences across all digital marketing channels (emails, app notifications, browser notifications, Facebook and on website or app). The plug and play, omnichannel, personalization engine enables the e-commerce companies to crunch the data and personalize their businesses with artificial intelligence (AI) – led algorithms that results in an overall increase in the top-line by ~40%.

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Post Author: Namita Hiremath

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