How Fancy Maths Helped Lisa Buy Her Dream Wedding Gown

On a drab evening, as I streamed through my e-mails, something caught my eye in excitement. It was a beautiful, glittery, virtual wedding invitation from my old friend, Lisa! Without losing a moment, I reached her over the phone and before we could get to logistics of the wedding our conversation had traversed from ‘being excited’ to […]

TIMES JOBS (TOI) | My First Job: Ajay Kashyap, Founder,

In an exclusive conversation with the Times Jobs, Mr. Ajay Kashyap, Founder,,  shares his professional experiences about his first job, his learnings, and sheds more light on is the world’s only plug and play, omnichannel, personalization engine that enables the e-commerce companies to personalize their businesses with artificial intelligence (AI) – based […]

IT VOICE | An Exclusive Interview: “We are the world’s only Plug & Play Omnichannel true personalization engine”, Mr. Ajay Kashyap, Founder,

In an exclusive interview with IT Voice Magazine, Mr. Ajay Kashyap, Founder,, reveals his strategies for business in India. Founded in July 2016, is the “world’s only Plug & Play omnichannel true personalization engine”, says Mr. Ajay Kashyap. Boxx. ai enables the e-commerce companies to personalize their businesses with artificial intelligence (AI) that results in […]

FEATURED | KNOWSTARTUP: 10 Artificial Intelligence (AI) focused startups in India that will rule in 2018 and beyond

Artificial Intelligence is changing the way we think of technology. It is radically changing the various aspects of our daily life. Companies are now significantly making investments in AI to boost their future businesses. IDC estimated that the AI market will grow from $8 billion in 2016 to more than $47 billion in 2020. “Artificial Intelligence” […] targets 40% topline impact for ecommerce customers said that it was using artificial intelligence to help ecommerce companies realise upto 40% more benefits from their customer engagement activities. Ajay Kashyap, co-founder, told ET, “The engagement revenue has increased by 40% in terms of topline impact with the new version of our product and we will be working on taking this […]

Find solutions to the most critical analytics problems with

Analytics is a major part that determines the course of any business. Every business at some point or another requires support for solving critical analytical problems. Once startup that helps business with all such solutions is Boxx.Ai. Boxx.Ai is AI for Ecommerce. Boxx uses Artificial Intelligence to build products that enable enterprises solve their most critical […]

10 Startups in India that are leading the race of Artificial Intelligence – 2017

Given the age of disruptive technologies, Artificial intelligence can definitely be termed one of the most promising one. As AI is traversing a path around all the major industries, be it healthcare, retail, banking, insurance or even in the battlefield, its popularity and adoption is unparalleled to any other technology. With a lot of development […]

Unicorn India Ventures invests in AI-led analytics start-up

Unicorn India Ventures, a Mumbai-based VC firm and a group of angel investors have invested $500,000 in, a Bangalore-based Artificial Intelligence-backed analytics start-up. This is the first institutional round raised by’s superior algorithms predict what each customer is likely to buy in future, and then deliver personalized customer experiences across all digital marketing channels […]

Effectively using analytics in marketing – Ajay Kashyap

Remember when the telecommunication giant, Hutch launched its “You and I” campaign, where the adorable pug followed a young boy everywhere? That was the brand’s way of saying that – “wherever you go, we follow!” Today, because of the digital disruption and customers spending so much time online, this is what they have started expecting […]

Meet AIDA, smart AI agent

India today is a key global centre for the development of tools and technologies rooted in Artificial Intelligence, most of it centred on consumer solutions for the cellular phone. Some of these smart apps share a common DNA: a made-in-India AI tool. Here’s one: is a software provider that uses AI to “democratize” analytics, […]

AI, AI Sir: You are unknowingly using AI tools everyday!

Results of a recent study released by Pega Systems, reveal a curious fact. When some 6,000 customers worldwide were polled, only one in three, thought they were users of Artificial Intelligence. In fact 84 percent were unknowingly using AI tools everyday — through smart chatbots, virtual assistants on their phones or other tools that tried […]

Bridging the Gap Between Personalization and Marketing with AI

In the current marketing environment, we talk extensively about technologies and tactics that deliver a further personalized message at the most opportune moment. Only in recent past was marketing all about generation of leads, using email targeting tactics and publishing content to social media. Today, a conversation that goes out from a brand effectively uses […] startup wants to lead the wave in democratizing analytics

Data may be abundant but analytics solutions are not. And when it comes to customer analytics, where data is plentiful,; the advantage of effectively retaining and monetizing customers hasn’t been realized. co-founder Ajay Kashyap who’s on a mission to democratize analytics, strongly believes there is a gap in customer analytics. His sentiment is bolstered […] Wants To Democratize Analytics Using AI is one such start-up that uses Artificial Intelligence to build products that enable enterprises solve their most critical analytics problems. It was set up in July 2016 by IIT Bombay and Delhi trio – Ajay Kashyap, Prakhar Raj and Shitiz Bansal. After working in the data science and analytics space for over a decade, […]

YOUR STORY | Paradigm Shift in India: From People-led Solutions to Machine-led Solutions

Ajay Kashyap, Co-founder, shares his insightful views over the paradigm shift in India that is leading the way to AI-driven products and solutions in the Indian market. In one-of-its-kind of interactions with Your Story, the AI-led product company’s founder sheds more light on how and why the people-driven solutions are being replaced by the machine-driven […]

Shout out to all marketers: Create that lasting first impression

In any relationship, be it between the employer-employee or your first date, first impressions matter. This becomes more important between the customer and the client. Marketers understand the need to leverage this first impression from the very first time that a customer interacts with the brand in any form. In fact, leveraging first-time customers have […]

Tech disruptions reshaping the retail sector

Over the last ten years, we have seen a steady state of disruptive technologies driven by social media, cloud based services and mobile computing. What was once considered cutting edge, like ecommerce stores, paying online, recommendation, etc. is now considered essential for any retailers who hope to stay relevant. With this rapidly evolving digital landscape, […]

The consistency of intimacy- moving away from marketing automation

In not too distant past, personal services meant that everyone knew you by your name and what you liked to buy from their shop. From the door-to-door salesman, to a bank teller to the haberdasher, everyone knew their customers, their choices and their preferences included. Marketing was more about a one-size-fits-strategy. With the growth of […]

Is AI the mantra that finally meets customer’s expectations?

Artificial intelligence has, all of a sudden, become the next big thing. It is not so much sweeping across our world as seeping into it, with a combination of enormous computing power and the deep learning techniques promising to reshape our lives. 2016 was the year of AI awareness, introducing consumers to the idea of […]

Adoption of analytics across businesses especially new entrants

A chilling sentiment that haunts most C-suites in the digital age is if they don’t innovate, they will fizzle out of existence. In spite of this, most businesses today choose to remain static, even if they know that they need to thrive in an environment that is changing faster than the African savannah. Bombarded with […]

8 reasons why you need an AI-led personalization tool

The digitization wave is even greater than the internet. The exponential growth spurt of technology advancements increased consumer power and greater competition means that all industries face the threat of commoditization. Those who wish to emerge as winners, will act now, build marketing strategies, and implement next-gen operating models that would leave their counterparts in […] new product featured on dataquest introduced the Beta Version of AIDA, a software provider which uses artificial intelligence to democratize analytics recently launched the Beta Version of their product AIDA, in a quest to simplify the complexities of marketers involved in analytics. is renowned for their technology to build products that enable enterprises solve their most critical analytics problems. In this version, you can […]